Strategy
We offer insights and set up systems that help organizations to benefit from powerful data.
Corner the Market: Find Your Niche, Understand Your Consumers, and Woo with Research
Seed your successful launch. Katalyst Methods offers:
competitive landscape analysis to map your industry’s trends, sites of saturation, and gaps/white space where you can dominate
interviews and other methodologies to help you understand who your consumers are (and are not), inside and out
theory of change to electrify funders and demonstrate how your product moves the needle
research strategy so you can establish systems to collect vital data that will enrich your short- and long-term goals
product-research alignment so your marketing can credibly claim that your product is research-based
Thought Leader Activation: Gather the Tools to Lead Your Field
Think through the cutting-edge research that counts. Katalyst Methods offers:
literature review that unpacks relevant theory and data-driven studies so you can understand your terrain and adopt best practices
white paper development so you can articulate your stance, own space in key dialogues, and message out to stakeholders
program-research alignment so your work “stands on the shoulders of giants,” reflecting today’s sharpest thinking and best practices
Design
We provide support around game, curriculum, and assessment design.
Built for Learning: Create Games, Programs, and More that Truly Teach
Set users up for learning. Katalyst Methods offers:
goal-setting for learning and evaluation that supports efficient development and successful outcomes
learning framework design to align experience with objectives so your game makes sense and delivers on its promise
design recommendations that tap motivation science so learners are happy and keep coming back
usability testing and other methodologies to ensure that your offerings are accessible
participant-observation and other methodologies to ensure that your offerings are engaging and enjoyable
User Research
We take a user-centered approach to collecting rich data, reporting insights, and giving design recommendations.
Elevate Your “Secret Sauce”: Discover What Users Love So You Can Strengthen Your Offerings
Get critical feedback to optimize your performance. Katalyst Methods offers:
usability testing and other methodologies to ensure that your offerings are accessible
A/B testing to identify the most appealing version of a product
focus groups and other methodologies to discover what customers like -- and dislike -- about your offerings, and what they wish you offered as well
design recommendations that synthesize user feedback and motivation science so your revised line-up is sure to please
pilot testing to determine the success of early stage design and development
Alleviate Pain Points: Unpack Customers’ Experience in Order to Drive Satisfaction and Performance
Learn about customers’ ideas and engagement. Katalyst Methods offers:
focus groups and other methodologies to discover what customers like -- and dislike -- about your offerings, and what they wish you offered as well
design recommendations that synthesize user feedback and motivation science so your revised line-up is sure to please
What Makes Customers Tick: Theory and Research from Academia and Beyond to Empower Product Development
Leverage make-or-break literature. Katalyst Methods offers:
literature review that unpacks relevant theory and data-driven studies so you can understand your terrain and adopt best practices
motivation science insights that empower effective design and “friction-less” customer experience
SEL wisdom that help designers create solutions that honor the “whole person”
Evaluation
We conduct rigorous studies to understand a product or curriculum’s effectiveness.
What’s Really Working?: Efficacy Testing and Program Evaluation that Prove Outcomes
Learn how your product impacts customers. Katalyst Methods offers:
research design that articulates evidence-based rationale and methods for collecting and analyzing data
instrument and protocol design to empower efficient, effective data collection
supervision of data collection personnel and process to ensure fidelity to protocols so that only high-quality data are subject to consideration
raw data cleaning/compilation and codebook creation to guide accurate analysis
insights and recommendations that translate data’s implications into feasible action steps
charts, graphs, and tables that visualize data quickly and powerfully
accessible dissemination via readable reports and/or accessible presentations so that diverse stakeholders can understand your program’s impacts
Data Dive: Find Out What Your Data Say So You Can Unlock Insights
Get all of that daunting data analyzed. Katalyst Methods offers:
raw data cleaning/compilation and codebook creation to guide accurate analysis
insights and recommendations that translate data’s implications into feasible action steps
charts, graphs, and tables that visualize data quickly and powerfully
accessible dissemination via readable reports and/or accessible presentations so that diverse stakeholders can understand your program’s impacts