Strategy

We offer insights and set up systems that help organizations to benefit from powerful data.

 

Corner the Market: Find Your Niche, Understand Your Consumers, and Woo with Research

Seed your successful launch. Katalyst Methods offers: 

  • competitive landscape analysis to map your industry’s trends, sites of saturation, and gaps/white space where you can dominate

  • interviews and other methodologies to help you understand who your consumers are (and are not),  inside and out

  • theory of change to electrify funders and demonstrate how your product moves the needle

  • research strategy so you can establish systems to collect vital data that will enrich your short- and long-term goals

  • product-research alignment so your marketing can credibly claim that your product is research-based

Thought Leader Activation: Gather the Tools to Lead Your Field

Think through the cutting-edge research that counts. Katalyst Methods offers: 

  • literature review that unpacks relevant theory and data-driven studies so you can understand your terrain and adopt best practices

  • white paper development so you can articulate your stance, own space in key dialogues, and message out to stakeholders

  • program-research alignment so your work “stands on the shoulders of giants,” reflecting today’s sharpest thinking and best practices

Design

We provide support around game, curriculum, and assessment design.

 

Built for Learning: Create Games, Programs, and More that Truly Teach

Set users up for learning. Katalyst Methods offers: 

  • goal-setting for learning and evaluation that supports efficient development and successful outcomes

  • learning framework design to align experience with objectives so your game makes sense and delivers on its promise

  • design recommendations that tap motivation science so learners are happy and keep coming back

  • usability testing and other methodologies to ensure that your offerings are accessible

  • participant-observation and other methodologies to ensure that your offerings are engaging and enjoyable

User Research

We take a user-centered approach to collecting rich data, reporting insights, and giving design recommendations.

 

Elevate Your “Secret Sauce”: Discover What Users Love So You Can Strengthen Your Offerings

Get critical feedback to optimize your performance. Katalyst Methods offers: 

  • usability testing and other methodologies to ensure that your offerings are accessible

  • A/B testing to identify the most appealing version of a product

  • focus groups and other methodologies to discover what customers like -- and dislike -- about your offerings, and what they wish you offered as well

  • design recommendations that synthesize user feedback and motivation science so your revised line-up is sure to please

  • pilot testing to determine the success of early stage design and development

Alleviate Pain Points: Unpack Customers’ Experience in Order to Drive Satisfaction and Performance

Learn about customers’ ideas and engagement. Katalyst Methods offers: 

  • focus groups and other methodologies to discover what customers like -- and dislike -- about your offerings, and what they wish you offered as well

  • design recommendations that synthesize user feedback and motivation science so your revised line-up is sure to please

What Makes Customers Tick: Theory and Research from Academia and Beyond to Empower Product Development

Leverage make-or-break literature. Katalyst Methods offers: 

  • literature review that unpacks relevant theory and data-driven studies so you can understand your terrain and adopt best practices

  • motivation science insights that empower effective design and “friction-less” customer experience

  • SEL wisdom that help designers create solutions that honor the “whole person”

Evaluation

We conduct rigorous studies to understand a product or curriculum’s effectiveness.

 

What’s Really Working?: Efficacy Testing and Program Evaluation that Prove Outcomes

Learn how your product impacts customers. Katalyst Methods offers:

  • research design that articulates evidence-based rationale and methods for collecting and analyzing data

  • instrument and protocol design to empower efficient, effective data collection

  • supervision of data collection personnel and process to ensure fidelity to protocols so that only high-quality data are subject to consideration

  • raw data cleaning/compilation and codebook creation to guide accurate analysis

  • insights and recommendations that translate data’s implications into feasible action steps

  • charts, graphs, and tables that visualize data quickly and powerfully

  • accessible dissemination via readable reports and/or accessible presentations so that diverse stakeholders can understand your program’s impacts

Data Dive: Find Out What Your Data Say So You Can Unlock Insights

Get all of that daunting data analyzed. Katalyst Methods offers:

  • raw data cleaning/compilation and codebook creation to guide accurate analysis

  • insights and recommendations that translate data’s implications into feasible action steps

  • charts, graphs, and tables that visualize data quickly and powerfully

  • accessible dissemination via readable reports and/or accessible presentations so that diverse stakeholders can understand your program’s impacts